Strategic innovative marketing : 6th IC-SIM, Pafos, Cyprus 2017
Damianos P. Sakas, Dimitrios K. Nasiopoulos, editors
| Year of publication: |
[2019]
|
|---|---|
| Other Persons: | Sakas, Damianos P. (ed.) ; Nasiopoulos, Dimitrios K. (ed.) |
| Institutions: | IC-SIM <6., 2017, Paphos> |
| Publisher: |
[2019]: Cham, Switzerland : Springer |
| Subject: | Marketing | Marketingmanagement | Marketing management | Innovation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xvi, 275 Seiten Illustrationen |
|---|---|
| Series: | |
| Conferences: | International Conference on Strategic Innovative Marketing ; 6th (Pafos, Cyprus) : 2017.09.06-09 IC-SIM ; 6th (Pafos, Cyprus) : 2017.09.06-09 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| ISBN: | 978-3-030-16098-2 ; 978-3-030-16099-9 |
| Other identifiers: | 10.1007/978-3-030-16099-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012049335