Strategic management between company and nonprofit organization : marketing channel evolution
[Jun Oheki]
| Year of publication: |
2006 ; 1. Aufl.
|
|---|---|
| Authors: | Ōeki, Jun |
| Publisher: |
Göttingen : Cuvillier |
| Subject: | Mehrgleisiger Vertrieb | Vertriebsorganisation | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 199 S. graph. Darst. 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 167 - 198 |
| ISBN: | 978-3-86537-981-8 ; 3-86537-981-8 |
| Classification: | Unternehmensführung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004888491