Strategic Marketing Planning Guided by the Quality-of-Life (QOL) Concept
Year of publication: |
1996
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Authors: | Sirgy, M.Joseph |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 8680176. - Vol. 15.1996, 3, p. 241-260
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