Strategic Planning and Environmental Analysis
The nature of the relationship between strategic environmental appraisal and marketing strategy is examined by, firstly, setting out what appraisal is and then explaining some of the uses. Primarily the issues of cost, complexity and response are discussed, and it is concluded that organisations tend to look at environments in terms of a chosen strategy.
Year of publication: |
1988
|
---|---|
Authors: | Sanderson, S.M. ; Luffman, G.A. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 22.1988, 2, p. 14-27
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing | Strategic Management |
Saved in:
Online Resource
Saved in favorites
Similar items by subject
-
Macrantha Sealant : a positioning strategy
Purandare, Shraddha, (2024)
-
Turban, Manfred, (2008)
-
Business process automation in Greek telecommunications companies and marketing strategies
Katsonis, Nikolaos, (2016)
- More ...