Strategic planning for public relations
by Ronald D. Smith
| Year of publication: |
c2009 ; 3rd ed.
|
|---|---|
| Authors: | Smith, Ronald Dee |
| Other Persons: | Smith, Ronald D. (contributor) |
| Publisher: |
New York [u.a.] : Routledge |
| Subject: | Öffentlichkeitsarbeit | Public relations | Strategisches Management | Strategic management | Strategische Planung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 436 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Previous ed.: Mahwah, N.J.: Lawrence Erlbaum, 2005. - Formerly CIP Uk. - Includes bibliographical references and index Phase one: formative research -- Step 1, analyzing the situation -- Step 2, analyzing the organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy -- Phase three: tactics -- Step 7, selecting communication tactics -- Step 8, implementing the strategic plan -- Phase four: evaluative research -- Step 9, evaluating the strategic plan -- Appendices. Phase one: formative research -- Step 1, analyzing the situation -- Step 2, analyzing the organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy -- Phase three: tactics -- Step 7, selecting communication tactics -- Step 8, implementing the strategic plan -- Phase four: evaluative research -- Step 9, evaluating the strategic plan -- Appendices 0902 |
| ISBN: | 0-415-99422-5 ; 978-0-415-99422-4 ; 978-0-203-89118-6 ; 0-203-89118-X ; 020389118X=9780203891186 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003730841