Strategic pricing of horizontally differentiated services with switching costs : a pricing model for cloud computing
Year of publication: |
2015
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Authors: | Keskin, Tayfun ; Taskin, Nazim |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 19.2014/2015, 3, p. 34-53
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Subject: | Cloud computing | pricing | cloud pricing | Hotelling model | network externalities | hyperbolic discounting | digital service innovation | Cloud Computing | Preismanagement | Pricing strategy | Theorie | Theory | Preisdifferenzierung | Price discrimination | Wechselverhalten | Switching behaviour | Netzwerkökonomik | Network economics | IT-Dienstleister | IT service provider |
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