Strategic Retail Management : Text and International Cases
Year of publication: |
2017 ; 3rd ed. 2017
|
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Authors: | Zentes, Joachim |
Other Persons: | Morschett, Dirk (contributor) ; Schramm-Klein, Hanna (contributor) |
Publisher: |
Wiesbaden : Springer Gabler |
Subject: | Handelsmanagement | Retail management | Strategisches Management | Strategic management | Einzelhandel |
Description of contents: |
Functions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying, Logistics and Performance Measurement
|
Extent: | Online-Ressource (XVI, 468 p. 150 illus, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Fallstudiensammlung |
Language: | English |
ISBN: | 978-3-658-10183-1 ; 978-3-658-10182-4 |
Other identifiers: | 10.1007/978-3-658-10183-1 [DOI] |
Classification: | Handel ; Marketing ; Wirtschaftsgeographie |
Source: | ECONIS - Online Catalogue of the ZBW |
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