Strategic short-termism : implications for the management and acquisition of customer relationships
Year of publication: |
2018
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Authors: | Miettinen, Topi ; Stenbacka, Rune |
Published in: |
Journal of economic behavior & organization : JEBO. - Amsterdam [u.a.] : Elsevier, ISSN 0167-2681, ZDB-ID 864321-0. - Vol. 153.2018, p. 200-222
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Subject: | Short-termism | Switching cost | Duopoly | Customer relationship | Pricing | Delegation | Beziehungsmarketing | Relationship marketing | Duopol | Wechselverhalten | Switching behaviour | Theorie | Theory | Preismanagement | Pricing strategy |
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