Strategic value of technology and brand equity for multinational firms
Year of publication: |
2001
|
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Authors: | Gobeli, David H. ; Mishra, Chandrasekhar ; Koenig, Harold F. |
Published in: |
Valuation of intangible assets in global operations. - Westport, Conn. [u.a.] : Quorum Books, ISBN 1-56720-412-0. - 2001, p. 321-333
|
Subject: | Multinationales Unternehmen | Transnational corporation | Markenimage | Brand image | Markenführung | Brand management | Strategisches Management | Strategic management |
Extent: | graph. Darst |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
Language: | English |
Notes: | Literaturangaben In: Valuation of intangible assets in global operations |
Source: | ECONIS - Online Catalogue of the ZBW |
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