Strategies for building consumer brand preference
Year of publication: |
1999
|
---|---|
Authors: | Alreck, Pamela L. ; Settle, Robert B. |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 8.1999, 2, p. 130-144
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | Brands | Consumer behaviour | Marketing management | Product management | Promotion |
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