Strategies for environmental and traditional quality efforts during new product development : balancing complementarity and conflict
Year of publication: |
2014
|
---|---|
Authors: | Özkan-Seely, Gülru F. |
Published in: |
Quality management journal : QMJ. - London : Taylor & Francis Group, ISSN 1068-6967, ZDB-ID 1227108-1. - Vol. 21.2014, 4, p. 23-35
|
Subject: | Case study | Product development | Optimization | Strategies | Attributes | Environment | Produktentwicklung | New product development | Innovation | Innovationsmanagement | Innovation management |
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