Strategies of German car companies in China

Patrick Schrott

In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. With economic problems like stagnating real income, rising raw material prices and credit-driven consumerism in the industrial countries the importance of the Chinese market for car companies will even grow. Saturated passenger car markets in the USA and Western Europe and low rates of motorization in new automotive markets like China focus the attention of the market participants on these new, growing markets. The focus of this study is on the passenger vehicle market and lines out..

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Year of publication:	2013
Authors:	Schrott, Patrick
Publisher:	Hamburg : Anchor Academic Publ.
Subject:	Deutschland \| Germany \| China \| Kfz-Industrie \| Automotive industry \| Deutsch \| German \| Strategisches Management \| Strategic management \| Kfz-Markt \| Automotive market \| Multinationales Unternehmen \| Transnational corporation \| Kraftfahrzeug \| Motor vehicle \| Kraftfahrzeugmarkt

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Extent:	Online-Ressource (X, 79 S.) Ill., graph. Darst., Kt.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Strategies of GermanCar Companies in China; Table of Contents; List of Figures; List of Abbreviations; 1 The Biggest Automobile Market of the World; 2 Market Analysis of the Chinese Automotive Market; 2.1 Political-legal Factors; 2.2 Economic Factors; 2.3 Socio-cultural Factors; 2.4 Technological Factors; 3 Internationalisation Strategies for the PRC's Car Market; 3.1 Timing Strategy; 3.2 Establishing and Developing Business; 3.3 Choice of Location and Partners; 4 Internationalisation strategies of German car companies in the People's Republic of China; 4.1 Volkswagen Group 4.2 Bavarian Motor Works Group5 Conclusion; 6 Works Cited; 7 List of Enclosures
ISBN:	978-3-95489-086-6 ; 978-3-95489-586-1 ; 978-3-95489-086-6
Classification:	Produzierendes Gewerbe
Source:	ECONIS - Online Catalogue of the ZBW

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