Strategies to drive interactivity and digital engagement : a practitioners' perspective
Year of publication: |
2023
|
---|---|
Authors: | Tong, Suk Chong ; Chan, Fong Yee |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 17.2023, 6, p. 901-920
|
Subject: | Digital engagement | Engagement strategies | In-depth interviews | Interactivity | Practitioners |
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