Strategies used to defend pharmaceutical brands from generics
Year of publication: |
2012
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Authors: | Wilkie, Dean C.H. ; Johnson, Lester W. ; White, Lesley |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 46.2012, 9 (14.9.), p. 1195-1215
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