Strategii de diferentiere pentru produsele de presa generaliste
Alternative title: | Positioning strategies for mainstream newspapers |
---|---|
Year of publication: |
2006
|
Authors: | Radu, Raluca Nicoleta |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | unique selling proposition | newspapers | style | Romania |
Extent: | application/pdf |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Notes: | Published in Revista Romana de Jurnalism si Comunicare/ Romanian Journal of Journalism and Communication 2-3.1(2006): pp. 75-82 |
Classification: | L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) ; M31 - Marketing ; A13 - Relation of Economics to Social Values |
Source: |
-
Pattabhiramaiah, Adithya, (2020)
-
Rising Prices under Declining Preferences : The Case of the U.S. Print Newspaper Industry
Pattabhiramaiah, Adithya, (2017)
-
Levy, Daniel, (2013)
- More ...
-
Surugiu, Romina, (2009)
-
Radu, Raluca Nicoleta, (2007)
-
Radu, Raluca Nicoleta, (2017)
- More ...