Strategische Analyse und Zielbildung als Basisaufgaben im strategischen Marketing
Julia Bausenwein/Enrico Purle
| Year of publication: |
2015
|
|---|---|
| Authors: | Bausenwein, Julia ; Purle, Enrico |
| Publisher: |
Mosbach : Duale Hochschule Baden-Württemberg |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Marktanalyse | Market analysis |
freely available
| Extent: | 1 Online-Ressource (circa 30 Seiten) Illustrationen |
|---|---|
| Series: | Schriftenreihe angewandtes B2B-Marketing. - Mosbach : Duale Hochschule Baden-Württemberg, ZDB-ID 2847666-9. - Vol. Nr. 3 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| ISBN: | 978-3-943656-03-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011434653