Strategy and process in marketing
John A. Murray and Aidan O'Driscoll
| Year of publication: |
1996
|
|---|---|
| Authors: | Murray, John A. ; O'Driscoll, Aidan |
| Publisher: |
London [u.a.] : Prentice Hall |
| Subject: | Marketingmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 505 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-13-182163-6 |
| Source: |
Persistent link: https://www.econbiz.de/10004310057