Strategy and the US Cultural Bias
Year of publication: |
1985
|
---|---|
Authors: | O'Shaughnessy, Nicholas J. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 19.1985, 4, p. 23-32
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing | National cultures | Strategy | USA |
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