Strategy dynamics in industrial marketing: a business types perspective
Year of publication: |
2005
|
---|---|
Authors: | Backhaus, Klaus ; Muehlfeld, Katrin |
Other Persons: | Willis, Robert (ed.) |
Published in: |
Management Decision. - Emerald Group Publishing Limited, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 43.2005, 1, p. 38-55
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Strategic planning | Industrial marketing | Transaction costs |
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