STRATEGY-FINANCE - Linking Actions to Profits in Strategic Decision Making - The Action-Profit Linkage Model helps firms identify, measure and understand the causal links between actions and profits.
Year of publication: |
2001
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Authors: | Epstein, Marc J. ; Westbrook, Robert A. |
Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 42.2001, 3, p. 39-49
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