Strategy in retreat; pricing drops out
Year of publication: |
1990
|
---|---|
Authors: | Coe, Barbara J. |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 5.1990, 1, p. 5-25
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing mix | Pricing | Pricing strategy | Product development | Product innovation |
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