A study of the impact of corporate social responsibility and price image on retailer personality and consumers' reactions (satisfaction, trust and loyalty to the retailer)
Year of publication: |
2014
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Authors: | Lombart, Cindy ; Louis, Didier |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 4, p. 630-642
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Subject: | Retailer personality | Corporate Social Responsibility (CSR) | Price image | Consumer satisfaction | Consumer trust | Consumer loyalty | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Firmenimage | Corporate reputation | Markenimage | Brand image | Lebensmitteleinzelhandel | Food retailing |
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