Study of social ties as one kind of switching costs: a new typology
Year of publication: |
2015
|
---|---|
Authors: | Shi, Wenhua ; Ma, Jianmei ; Ji, Chen |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 30.2015, 5, p. 648-661
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Switching costs | Customer satisfaction | Customer loyalty | Customer social ties |
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