A Study on the Relationship between Celebrity Endorsement and Purchase Intention of Malted Milk Powders Special Reference to Trincomalee Divisional Secretariat Area in Trincomalee District
Year of publication: |
2017
|
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Authors: | Nirushan, Kamalachandran |
Other Persons: | Saranya, Jeykumar (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Extent: | 1 Online-Ressource (13 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Research, Vol. 4, Issue 6, May 2017 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 05, 2017 erstellt |
Classification: | M3 - Marketing and Advertising ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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