Studying the changing customer relationship management practices for consumer packaged goods : an empirical investigation
Year of publication: |
2007
|
---|---|
Authors: | Bhatt, Vimal |
Published in: |
Marketing in the new global order : challenges and opportunities. - New Delhi : Excel Books, ISBN 81-7446-510-3. - 2007, p. 455-461
|
Subject: | Beziehungsmarketing | Relationship marketing | Data Warehouse | Data warehouse | Data Mining | Data mining |
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