Studying the level-effect in conjoint analysis : an application of efficient experimental designs for hyper-parameter estimation
Qing Liu; Angela Dean; David Bakken; Greg M. Allenby
| Year of publication: |
2009
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| Authors: | Liu, Qing ; Dean, Angela ; Bakken, David ; Allenby, Greg M. |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 7.2009, 1, p. 69-93
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| Subject: | Conjoint-Analyse | Conjoint analysis | Bayes-Statistik | Bayesian inference | Kreditkarte | Credit card | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003831620