Success and failure factors in developing new banking and insurance services in South Africa
Year of publication: |
2000
|
---|---|
Authors: | Oldenboom, Nicola ; Abratt, Russell |
Published in: |
International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 18.2000, 5, p. 233-245
|
Publisher: |
MCB UP Ltd |
Subject: | Services marketing | Banks | Insurance companies | Financial services | South Africa |
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