Success in social marketing : 100 case studies from around the globe
Nancy R. Lee and Philip Kotler
| Year of publication: |
2022
|
|---|---|
| Authors: | Lee, Nancy R. ; Kotler, Philip |
| Publisher: |
New York : Routledge Taylor & Francis Group |
| Subject: | Welt | World | Social Marketing | Social marketing |
Online Resource
| Extent: | 1 Online-Ressource (391 Seiten) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-003-27210-6 ; 1-003-27210-X ; 978-1-000-58653-4 ; 1-000-58653-7 ; 978-1-000-58647-3 ; 1-000-58647-2 ; 978-1-032-22327-8 ; 978-1-032-22324-7 |
| Other identifiers: | 10.4324/9781003272106 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014022388