Successful sponsorship
Victor Head
| Alternative title: | Head, Victor: Sponsorship: the newest marketing skill |
|---|---|
| Year of publication: |
1988 ; 2. ed
|
| Authors: | Head, Victor |
| Publisher: |
Cambridge : Director Books |
| Subject: | Sponsoring | Sponsorship | Werbung | Advertising | Öffentlichkeitsarbeit | Public relations | Sport | Sports | Kultur | Culture | Großbritannien | United Kingdom |
| Extent: | VIII, 139 S. : graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 1. Aufl. u.d.T.: Head, Victor: Sponsorship: the newest marketing skill |
| ISBN: | 1-870555-08-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000753902