Surfing the Korean wave
Year of publication: |
2013
|
---|---|
Authors: | Hong, Soonkwan ; Kim, Chang‐Ho |
Other Persons: | Dholakia, Nikhilesh (ed.) |
Published in: |
Qualitative Market Research: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 16.2013, 1, p. 53-75
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Popular culture | Globalization | Netnography | Discourse analysis | Korea | Family interview | Branding | Brands |
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