“Surprise Gift” Purchases of Small Electric Appliances: A Pilot Study
Year of publication: |
2005-12-19
|
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Authors: | Vanhamme, Vanhamme, J. ; de Bont, de Bont, C.J.P.M. |
Institutions: | Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam |
Subject: | Decision-Making Process | Gift Purchase | Logistic Regression | Panel Data | Small Electrical Appliances | Surprise |
Extent: | application/pdf |
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Series: | ERIM Report Series Research in Management. - ISSN 1566-5283. |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series RePEc:ems:eureri Number ERS-2005-081-MKT |
Classification: | C44 - Statistical Decision Theory; Operations Research ; M - Business Administration and Business Economics; Marketing; Accounting ; M31 - Marketing |
Source: |
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