Survival and competitiveness of traditional travel agencies in Malaysia: a qualitative enquiry
Year of publication: |
2021
|
---|---|
Authors: | Munikrishnan, Uma Thevi ; Mamun, Abdullah Al |
Published in: |
International Journal of Culture, Tourism and Hospitality Research. - Emerald Publishing Limited, ISSN 1750-6182, ZDB-ID 2276899-3. - Vol. 15.2021, 1, p. 94-108
|
Publisher: |
Emerald Publishing Limited |
Subject: | Small and medium enterprises | Case study analysis | Proactive strategies | Traditional travel agencies |
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