SWOT ANALYSIS OF BATTERY INDUSTRYIN THE REPUBLIC OF CROATIA

One of the main components in a motor vehicle, without which the vehicle can not be started, nor be in operation, is the battery, or that in the academic literature is called, a starter batteryor start – light - ignition battery (SLI), in Croatia usually called acumulator.Th e subject of this paper is the development of battery industry, while the paper focuses on the only company of this industry in Croatia, the company Munja, Inc.. The main goal of this paper is to analyze strengths, weaknesses, opportunities and threats of battery industry.To achieve this goal, the paper argues the possibilities and directions of development of battery industry and on this basis analyzes the strengths, weaknesses, opportunities and threats of companyMunja, Inc.