Symbolic purchase in sport: the roles of self‐image congruence and perceived quality
Year of publication: |
2009
|
---|---|
Authors: | Hee Kwak, Dae ; Kang, Joon‐Ho |
Other Persons: | Teckman, Jon (ed.) |
Published in: |
Management Decision. - Emerald Group Publishing Limited, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 47.2009, 1, p. 85-99
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behaviour | Sales campaigns | Sports | Consumer marketing |
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