Symbolic Sequence Effects on Consumers’ Judgments of Truth for Brand Claims
Year of publication: |
2019
|
---|---|
Authors: | King, Dan ; Auschaitrakul, Sumitra |
Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 30.2019, 2 (30.08.), p. 304-313
|
Publisher: |
Wiley |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Affect‐based nonconscious signaling : When do consumers prefer negative branding?
King, Dan, (2020)
-
Search modality effects : merely changing product search modality alters purchase intentions
King, Dan, (2022)
-
Online display advertising : the influence of web site type on advertising effectiveness
Auschaitrakul, Sumitra, (2017)
- More ...