Syntax complexity and presentation order as determinants of comprehension in print advertisements
Year of publication: |
2010
|
---|---|
Authors: | Jae, Haeran |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 16.2010, 4, p. 522-532
|
Subject: | Werbung | Advertising | Verkaufsförderung | Sales promotion | Marktforschung | Market research |
-
Marketing, sales promotion, and advertising
Nolan, Carroll Anthony, (1965)
-
Marketing communication : Modern promotional strategy
Webster, Frederick Elmer, (1971)
-
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei, (2015)
- More ...
-
DelVecchio, Devon S., (2018)
-
Adkins, Natalie Ross, (2010)
-
Jae, Haeran, (2011)
- More ...