Systematic market planning in direct-response advertising
Year of publication: |
1966
|
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Authors: | Mockler, Robert J. |
Published in: |
Business perspectives : quarterly journal of the Business Research Bureau. - Carbondale, Ill. : Univ., ISSN 0007-697X, ZDB-ID 609553-7. - Vol. 3.1966, 1, p. 25-28
|
Subject: | Werbungsbetrieb | Absatzplanung | Vereinigte Staaten |
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