Tackling the Retailer Decision Maze: Which Brands to Discount, How Much, When and Why?
Year of publication: |
1995
|
---|---|
Authors: | Tellis, Gerard J. ; Zufryden, Fred S. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 14.1995, 3, p. 271-299
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | optimal promotions | retailing | consumer response | discount timing | mathematical programming |
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