Taiwanese Consumers' Perceptions of Product Information Cues: Country of Origin and Store Prestige
Year of publication: |
1994
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Authors: | Lin, Li-Wen ; Sternquist, Brenda |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 28.1994, 1, p. 5-18
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