Taiwanese retailing : market analysis and retail branding model application
Year of publication: |
2008
|
---|---|
Authors: | Ho, Ching-wei |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 14.2008, 2, p. 75-98
|
Subject: | Einzelhandel | Retail trade | Marktstruktur | Market structure | SB-Warenhaus | Hypermarket | Firmenimage | Corporate reputation | Markenführung | Brand management | Handelsmarke | Store brand | Taiwan |
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