Target pricing: a marketing management tool for pricing new cars
Year of publication: |
1997
|
---|---|
Authors: | Ejye Omar, Ogenyi |
Published in: |
Pricing Strategy and Practice. - MCB UP Ltd, ISSN 1758-6968, ZDB-ID 2053063-8. - Vol. 5.1997, 2, p. 61-69
|
Publisher: |
MCB UP Ltd |
Subject: | Car manufacturers | Cost management | New product development | Pricing strategy | Target marketing |
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