Targeted information and limited attention
Year of publication: |
2019
|
---|---|
Authors: | Hefti, Andreas ; Liu, Shuo |
Publisher: |
Zurich : University of Zurich, Department of Economics |
Subject: | Targeted Advertising | Limited Attention | Ad Avoidance | Salience |
Series: | Working Paper ; 230 |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 10.5167/uzh-124916 [DOI] 168901900X [GVK] hdl:10419/213445 [Handle] |
Classification: | D43 - Oligopoly and Other Forms of Market Imperfection ; L13 - Oligopoly and Other Imperfect Markets ; M37 - Advertising |
Source: |
-
Targeted information and limited attention
Hefti, Andreas, (2019)
-
Cornière, Alexandre de, (2013)
-
Targeted information and limited attention
Hefti, Andreas, (2016)
- More ...
-
Targeted information and limited attention
Hefti, Andreas, (2016)
-
Targeted information and limited attention
Hefti, Andreas, (2020)
-
Preferences, confusion and competition
Hefti, Andreas, (2020)
- More ...