Targeted reminders of electronic coupons : using predictive analytics to facilitate coupon marketing
Year of publication: |
2022
|
---|---|
Authors: | Li, Li ; Li, Xiaotong ; Qi, Wenmin ; Zhang, Yue ; Yang, Wensheng |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 22.2022, 2, p. 321-350
|
Subject: | Coupon marketing | e-Coupon | Predictive analytics | Targeted reminders | Prognoseverfahren | Forecasting model | Kundenbindungsprogramm | Loyalty program |
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