Targeting consumers who are willing to pay more for environmentally friendly products
Year of publication: |
2001
|
---|---|
Authors: | Laroche, Michel ; Bergeron, Jasmin ; Barbaro‐Forleo, Guido |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 18.2001, 6, p. 503-520
|
Publisher: |
MCB UP Ltd |
Subject: | Green marketing | Consumer behaviour | Segmentation | Environment | Canada |
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