Targeting in Advertising Markets: Implications for Offline vs. Online Media
Year of publication: |
2010-03
|
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Authors: | Bergemann, Dirk ; Bonatti, Alessandro |
Institutions: | Cowles Foundation for Research in Economics, Yale University |
Subject: | Targeting | Advertising | Online advertising | Sponsored search | Media markets |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | The price is None Number 1758 46 pages |
Classification: | D44 - Auctions ; D82 - Asymmetric and Private Information ; D83 - Search, Learning, Information and Knowledge |
Source: |
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Targeting in Advertising Markets: Implications for Offline vs. Online Media
Bergemann, Dirk, (2010)
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Targeting in Advertising Markets: Implications for Offline vs. Online Media
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