Task Complexity and Contingent Processing in Brand Choice.
Year of publication: |
1979
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Authors: | Lussier, Denis A ; Olshavsky, Richard W |
Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 6.1979, 2, p. 154-65
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Publisher: |
University of Chicago Press |
Saved in:
Saved in favorites
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