Tasting brands : associations between brand personality and tastes
Year of publication: |
2023
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Authors: | Motoki, Kosuke ; Nakahara, Takanobu ; Velasco, Carlos |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 156.2023, p. 1-10
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Subject: | Brand personality | Food branding | POS data | Tastes | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Japan | Markenartikel | Brand |
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Motoki, Kosuke, (2023)
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Motoki, Kosuke, (2022)
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