Tattooing and brand sponsorship: how far is too far?
Year of publication: |
2016
|
---|---|
Authors: | Weidner, Kelly ; Bal, Anjali ; Rains, Samantha ; Leeds, Christopher |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 25.2016, 4, p. 387-393
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing | Brand | Corporate tattoos |
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