Tea Tourism as a Marketing Tool : A Strategy to Develop the Image of Sri Lanka as an Attractive Tourism Destination
Year of publication: |
[2021]
|
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Authors: | Fernando, Imali ; Rajapaksha, R. M. P. D. K. ; Kumari, K.W.S.N |
Publisher: |
[S.l.] : SSRN |
Subject: | Tourismusmarketing | Tourism marketing | Sri Lanka | Destinationsmanagement | Destination management | Tourismus | Tourism |
Extent: | 1 Online-Ressource (16 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: P. I. N. Fernando, R. M. P. D. K. Rajapaksha and K. W. S. N. Kumari, (2016), Kelaniya Journal of Management, Vol. 5 No. 2, pp 64-79, 2016 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 30, 2016 erstellt |
Classification: | M31 - Marketing ; M37 - Advertising ; z32 |
Source: | ECONIS - Online Catalogue of the ZBW |
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