Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning
Year of publication: |
2003
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Authors: | Brown, Stephen ; Kozinets, Robert V. ; Sherry Jr, John F. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 67.2003, 3, p. 19-33
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